Empowering Horses, Enriching Lives
At Equine Ethos, we prioritize communication, trust, and positive reinforcement to develop a bond with your horse.
About My Approach
Discover the Art of Ethical Horse Training
A Journey Built on Experience and Respect
With fifty years in the saddle and thirty-five years working professionally as a groom, my practice is built on a lifetime of learning from horses, not just working with them.
I’m ATI certified through the ABTC and BHS trained, but the real education has always come from standing quietly in a stable doorway, facial expression, and body language.
My work centres on positive reinforcement, ethical science based training, and a deep respect for equine communication. I don’t believe in forcing a horse through a problem. I believe in listening until the horse feels safe enough to offer the answer.

50
Years of Experience
35
Professional Training
3
Certified Training Programs
Highlights of Equine Ethos Training
Explore our key offerings that set us apart in the world of horse training and equine communication.
Our focus on respect and understanding enhances the relationship between horse and rider.

Proven Training Techniques
Utilizing scientifically proven methods to foster trust and connection with your horse.

Inclusive Training Programs
Programs tailored to horses and owners of all levels, fostering growth and understanding.
Get in touch
E-mail: jojacksonsmith@hotmail.co.uk
Staffordshire and West Midlands based United Kingdom